Our jaded staff was suitably excited when it was revealed. Sometimes it’s in the name of progress and sometimes for the sake of aesthetics, but it’s always hard. Read one of Devin’s impassioned essays on the iPhone SE, and you’ll see what I mean. ![]() I don’t think I’m talking out of school when I say that Apple has frequently been so single-mindedly focused on its own design decisions that public opinion can get steamrolled in the process. More than just new hardware, the last MacBook Pro presents a new approach to hardware. Really, my only issue on that front is going with the yellow.Īll of that said, if I had to choose, I believe I would pinpoint last October as the real birth of the modern Mac. The latter was easy enough to chalk up to Apple streamlining, but that didn’t make it sting any less.Īssuming 24-inches is enough screen real estate for you, I can still heartily recommend the iMac for most users - especially for those, like me, who have space constraints. The Macs of a few years ago suffered from bad keyboards (there were lawsuits) and a lack of ports. It attempted to reignite some excitement around the addition of the Touchbar, but eventually even Apple had to give up the ghost, quietly phasing out that strange experiment. On the hardware side, meanwhile, it seemed the company had abandoned the professional creative category that once formed a key segment of its base, leaving room for products like Microsoft’s Surface line to blossom in its wake. When it came to innovation, macOS was seemingly stuck with reheated leftovers from its mobile counterpart. The iPhone had rocketed to the top of the list both in terms of Apple mind and revenue share, and the iPad soaked up what was left. The Mac was very much undergoing a midlife crisis. Just a few years ago, I wouldn’t have felt confident in that statement. Nearly a half-century after the arrival of the first Apple computer, the category still has some life left in it yet. In the grand scheme of event unveils, the Mac Studio wasn’t a huge curveball, exactly, so much as the last sign of a company continuing to evolve its personal computer strategy. But in an era when so much of consumer hardware has grown samey, Apple still managed to surprise. The rumor mill nailed most of the announcements in the lead up to last week’s event.
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